Snoop Dogg is no stranger to making major moves in the industry, and his latest gesture is a nod to both his past and the future. The West Coast legend recently gifted a Death Row Records chain to Geivon “EG” Cisneros, the CEO of event production company EAT, during a celebration in Los Angeles. The iconic chain, which symbolizes Snoop’s legendary status in the rap game, came with a message: it’s time to make some major moves.
The gift wasn’t just symbolic. It also signals a new wave of partnerships and plans, with Snoop’s wife, Boss Lady Shante Broadus, playing a key role. She’s been working alongside Snoop in LA, expanding their brand and focusing on community-driven events and initiatives. With EG now officially part of the family, it looks like they’re gearing up for some exciting projects.
EG has been making waves in the event scene for a while now, and partnering with Snoop and Shante is a natural next step. Together, they’re expected to bring some major events to the LA scene, blending music, culture, and entertainment in new and innovative ways.
Snoop Dogg’s connection to Death Row Records is legendary, and by passing on the chain, he’s not just honoring his legacy—he’s looking forward, building something even bigger with his trusted circle. Fans of Snoop and the broader LA entertainment community should keep an eye on what’s coming next.
